On euphemisms

"... telling citizens that torture is “abuse” and mercenaries are “contractors” — or in Orwell’s words, that burning and bombing villages is “pacification” — is a different sort of enterprise. These euphemisms — the top-down terminology invented and deployed to serve the interests of the coiners — are the ones that give “euphemism” a bad name."

The rest of the article here:

Don’t say it - The Boston Globe